
New build properties in London typically receive a decorator's specification that prioritises speed and minimum viable appearance over quality or longevity. The standard builder's finish — typically a single coat of a volume emulsion on skim-plastered walls, magnolia or brilliant white throughout, with minimal preparation — begins to look tired within 18 months to 2 years as the building settles and the surfaces take everyday wear. Upgrading a new build decoration to a premium standard is one of our most frequently requested services.
Why Builder's Finishes Disappoint
The builder's painter is working to a very tight programme — they typically apply one coat (sometimes two in the most conscientious specifications) without the time or instruction to properly fill and sand plaster joints, sand around edges, or cut-in cleanly. The result looks adequate on the day of handover but reveals its limitations quickly. In addition, the colour range is typically minimal — magnolia walls and brilliant white woodwork, regardless of the space's light quality or the buyer's taste.
The Upgrade Process
Upgrading a new build involves: filling and sanding all plaster joints, nail holes, and any minor surface defects; applying a full primer coat; and applying two finish coats of a quality emulsion in the client's chosen colour palette. Woodwork is sanded, caulked, and repainted in an appropriate eggshell. The result is a completely different level of finish — and a colour scheme that reflects the homeowner's taste rather than the builder's default.
New build decoration upgrades across all London postcodes — call 020 3874 2670 to discuss your new home project.
Share this article
About the Author
David Miller is the founder of Hampstead Painting Company with over 25 years of experience in decorating and restoration. He specializes in period properties and heritage conservation.
Plan the Next Step
Use this guide as a starting point, then explore the most relevant service pages, recent project examples, or request a quote for your own property.
Healthy home decorating using zero-VOC paints, Earthborn Claypaint, Graphenstone natural lime, and virtually dust-free Mirka HEPA sanding technology — ideal for nurseries, allergy sufferers, and eco-conscious homeowners across Hampstead NW3.
Transform your home with our expert interior painting services. We handle everything from single rooms to entire homes.
Review finished projects, specifications, and client outcomes from recent decorating work.
Tell us about your space, timescale, and finish requirements to get tailored advice.