New build properties in London typically receive a decorator's specification that prioritises speed and minimum viable appearance over quality or longevity. The standard builder's finish — typically a single coat of a volume emulsion on skim-plastered walls, magnolia or brilliant white throughout, with minimal preparation — begins to look tired within 18 months to 2 years as the building settles and the surfaces take everyday wear. Upgrading a new build decoration to a premium standard is one of our most frequently requested services.
Why Builder's Finishes Disappoint
The builder's painter is working to a very tight programme — they typically apply one coat (sometimes two in the most conscientious specifications) without the time or instruction to properly fill and sand plaster joints, sand around edges, or cut-in cleanly. The result looks adequate on the day of handover but reveals its limitations quickly. In addition, the colour range is typically minimal — magnolia walls and brilliant white woodwork, regardless of the space's light quality or the buyer's taste.
The Upgrade Process
Upgrading a new build involves: filling and sanding all plaster joints, nail holes, and any minor surface defects; applying a full primer coat; and applying two finish coats of a quality emulsion in the client's chosen colour palette. Woodwork is sanded, caulked, and repainted in an appropriate eggshell. The result is a completely different level of finish — and a colour scheme that reflects the homeowner's taste rather than the builder's default.
New build decoration upgrades across all London postcodes — call 020 7101 3168 to discuss your new home project.
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Plan the Next Step
Use this guide as a starting point, then explore the most relevant service pages, recent project examples, or request a quote for your own property.
Healthy home decorating using zero-VOC paints, Earthborn Claypaint, Graphenstone natural lime, and virtually dust-free Mirka HEPA sanding technology — ideal for nurseries, allergy sufferers, and eco-conscious homeowners across Hampstead NW3.
Interior painting and decorating for period and contemporary homes across Hampstead and North London, from a single room to a whole house.
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